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Stefan Johansson Orchestrates McLaren F1 Sponsorship

Updated: Apr 30, 2019

February 5, 2019


Jensen Global Advisors’ Stefan Johansson has orchestrated a 3-year sponsorship deal for Swedish consumer products brand Huski Chocolate with the McLaren F1 team.

The significant deal includes Huski branding on the rear wing of the McLaren race car during the 2019 F1 season, as well as on the race suits of drivers Carlos Sainz and Lando Norris.

Based in Stockholm Sweden, Huski Chocolate Chairman Fredrik von Essen retained well respected and connected Swedish es-F1 driver Stefan Johansson to engage with various F1 teams in order to decide where to invest the company’s sponsorship.

Huski Chocolate has two primary product lines. Huski Chocolate Hot is a world leading hot chocolate solution for hotels, restaurants, and cafes. Huski Chocolate Cold is a rich milk chocolate drink with a balance of cocoa and energy.

For information about Huski Chocolate and sponsor representation services provided by Jensen Global Advisors, contact Eric Jensen via email at

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